Guiding Principles

Focus on the WHY (HCD)
We aren’t just making ICT tools. We are supporting and enabling faster and better social change.
Everyone is Special and Different / No One Size Fits All Solution / One Size Does Not Fit All
We take time to design solutions for specific contexts because we recognize that one-size-fits-all solutions rarely actually fit all
Fail Fast
We accept that we don’t know everything and try to learn from experience
Scale
We allow interventions to improve the lives of more people
Effectiveness
We help prove whether interventions are or are not working and encourage smoother and more accountable workflows
Efficiency
Our designs aid the optimal use of the development dollar and ensure resources are put to the best use
Partners, not clients
We believe in working together with organizations and individuals to
Sustainability
We are not the center of the universe. We want to help organizations and beneficiaries do things for themselves.